pr reps

November 4, 2010
Are Your Clients Preventing You from Writing Good Press Releases?

I have a new theory I want to share with you. We already know that most press releases suck, but I think that the reason they suck so bad is because of the pressure most clients put on their PR reps. PR guys are so busy caving to the demands and expectations of their clients, that by the time they get through tweaking the press release to fit their needs, they’re left with a steaming pile of garbage. (Read more…)
November 13, 2009
Important Do’s and Don’ts When You’ve Made a Connection With a Reporter

Even the most carefully crafted news release, eagerly received by a reporter will not guarantee effective coverage for your cause, product or service. It can take time, patience and the careful nurturing of relationships to get to the point where the reporter picks up the phone or shoots off an email to say, “yes, I’d like to talk to YOU.” It is this point where the rubber, as they say, meets the road. (Read more…)
March 23, 2009
Are You Unhappy with Your Public Relations Job?

These days it seems like everyone I know in the public relations game is looking for a new job. If nothing else, the sheer amount of people I know looking for a change in the public relations industry–I honestly believe that about 50 percent of the PR reps I know are looking to change employers–signals that PR vets and newbies alike are feeling less secure about their actual responsibilities as the definition of “public relations” continues to evolve. (Read more…)
March 14, 2001
Dealing With Terror, Badly

AR PR Marketing, a Los Angeles-based PR firm that has handled campaigns for Miramax Films, the Tennessee Titans football team and Foot Action, among others, has a problem. (Read more…)

Are Your Clients Preventing You from Writing Good Press Releases?

Important Do’s and Don’ts When You’ve Made a Connection With a Reporter

Are You Unhappy with Your Public Relations Job?

Dealing With Terror, Badly

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