5 Reasons People Hate PR Pros

Public Relations professionals have a PR problem of their own. While they work tirelessly to shape public perception for others, they often find themselves cast as spin doctors and manipulators. The irony isn’t lost on anyone, least of all PR pros themselves.

It seems like I can hardly go a day with… Read more

From “Advertorial” to “Wire Service”: PR Terminology Explained

If you didn’t cut your teeth in the world of public relations, talking to another PR professional can be like trying to decipher an ancient language.  Study up on this glossary of some of the more obscure PR terms and you’ll be speaking in code with your PR colleagues in no time.… Read more

How to Use Feature Stories as a Public Relations Tool

What is a Feature Story?

In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time.  … Read more