Free Press Release Websites Are Expensive

This article was inspired by a potential customer wondering whether a service that charged $38 to blast his press release to 50 free press release websites was a good use of his money. (Read more…)

Press Releases … the Rodney Dangerfield of the Marketing World?

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)

Press Release Distribution for Maximum Media Pickup

Bernetta writes:

I’m old and new in the business. That is, I was in the business for a long time and have been away from PR for more than seven years. I believe folks are emailing press releases today rather than snail-mailing them. Is that correct? And if I don’t have the budget to use your service, what is the best way to get my press release out?

Mickie responds:

The best way to distribute a press release is to take your newsworthy announcement and put it in the hands of the five or six key media who cover your industry. That isn’t easy for most people. (Read more…)

Reasons to be Thankful for Public Relations

In honor of the recent Thanksgiving holiday, here’s a list of some of the things I’m thankful for in the world of public relations. (Read more…)

Some Thoughts on the Current State of the Public Relations Industry

Election season is over, the economy is in the dumps, and winter is creeping in. As such, here are some random musings on the current state of public relations and a few tips for PR professionals. (Read more…)

Dealing With Terror, Badly

AR PR Marketing, a Los Angeles-based PR firm that has handled campaigns for Miramax Films, the Tennessee Titans football team and Foot Action, among others, has a problem. (Read more…)