8 Characteristics of a Successful Press Release

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Press Release Writing?

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. Writing press releases is a great way to pique the interest of local media agencies and journalists … Read more

How to Send a Press Release

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You’ve written the perfect press release. What do you do next?

Press Release Distribution Services

The most efficient way to maximize the value of your press release is to work with a quality press release distribution service to send it out to a wide audience of tar… Read more

Your Ultimate Guide to Press Release Distribution

So you’ve written a press release to highlight your company’s latest achievements? Now the biggest issue is to get the word out there.… Read more

What Is PR Newswire?

What is Cision PR Newswire?

Cision PR Newswire is a leading press release distribution service that helps businesses share their news with media outlets, journalists, and target audiences worldwide. This comprehensive guide breaks down everything you need to know about this powerful communication… Read more

How Does a PR Newswire for Journalists Benefit the World?

Are you a journalist or news organization wondering where to get your news? Have you looked into PR Newswire for journalists yet?… Read more

How You Can Make Your Press Releases More Shareable

Do you often feel like you write a press release, distribute it, and then it goes off to die a sad, lonely death? A lot of people struggle with gaining visibility for their press releases. Fortunately, there are some easy things you can do to make your press releases more visible and more shareable.

With thes… Read more

Free Press Release Websites Are Expensive

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Are Inexpensive/Free Press Release Distribution Services Worth it?

I recently was asked:

“Why should I pay you to distribute my press releases when I can have someone else do it for less than $50, or even for free?”

Good question.

And the answer is simple.

As someone … Read more

Press Releases … the Rodney Dangerfield of the Marketing World?

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate wi… Read more

Press Release Distribution for Maximum Media Pickup

Bernetta writes:

I’m old and new in the business. That is, I was in the business for a long time and have been away from PR for more than seven years. I believe folks are emailing press releases today rather than snail-mailing them. Is that correct? And if I don’t have the budget to use your servic… Read more

Thoughts on the Current State of the PR Industry

Election season is over, the economy is in the dumps, and winter is creeping in. As such, here are some random musings on the current state of public relations and a few tips for PR professionals.

Now is a great time to reach out to clients or prospective clients in other cities as airfares are moderating and h… Read more