Is it Time to Fire Your PR Agency?

When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need t… Read more

PR Measurement Tips to Grade Your Campaign’s Performance

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?

PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more