1. March 15, 2010

    Is it Time to Fire Your PR Agency?

    When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need to do their jobs. (Read more…)

  2. January 12, 2010

    PR Measurement Tips to Grade Your Campaign’s Performance

    Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)

  3. December 5, 2008

    Success Tips for Small Public Relations Departments

    With the ailing economy and tighter corporate budgets, public relations is often the first department to feel the pinch. Public relations departments are often forced to scale back their efforts, or continue existing efforts with reduced staff. The following tips will help small public relations departments weather tough times–and enjoy prosperous ones, as well. (Read more…)