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March 19, 2001
Do This, Don’t Do That

Do Admit and Take Responsibility for Your Mistakes: National Football League Referee Ed Hochuli broke the hearts of San Diego Chargers fans two weeks when he blew a call near the end of a game against the Denver Broncos. The mistake allowed the Broncos to win on a last-second touchdown pass, and fans responded by flooding Hochuli’s inbox with nasty messages and using sports radio shows to stone the referee verbally. How did Hochuli respond? By replying personally to upset fans, admitting his mistake and apologizing. (Read more…)
March 6, 2001
PR People Behaving Badly

One of the responsibilities of a PR person is to mitigate the damage done to the reputation of employers and clients. Unfortunately, in recent weeks, it’s been PR people who are actually inflicting the damage. (Read more…)

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