11 Types of Twitter Updates You Can Make

Trying to build a strong Twitter presence for your business? Quality content is the key to attracting and keeping followers, so you have to make sure your updates are the best they can be. (Read more…)

8 Types of Annoying PR People

I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)

Why Press Release Retractions Suck

As a PR guy, one of my least favorite words is “retraction.” Any time I hear that word, I know it’s usually not a good situation. From retracting a press release to getting the media to issue a retraction for a mistake they made, things just never seem to turn out well with retractions. (Read more…)

Is Your PR Contact Invisible?

Does your company have a PR rep who only pops up when he needs something and then disappears for the rest of the time? If your PR contact is invisible, you could be missing out on opportunities for media coverage, and what’s worse, you could end up annoying journalists and burning some important bridges. (Read more…)

10 Things Journalists and PRs Hate About Each Other

If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another. (Read more…)

25 Tips from 25 PR Experts

I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. (Read more…)

Having the Right Attitude in Public Relations

Over the past decade, I’ve been yelled at by many people, and in many capacities. As a journalist, I had CEOs, public relations consultants, and lawyers heaping verbal abuse on me every week. Every one of those incidents served to remind me that people have different ideas of what is appropriate behavior, be it in the privacy of one’s home or in the workplace. Emotions ride high when money or one’s image is on the line. (Read more…)

Helter Skelter in the Summer Swelter

The looming launch of the Fox Business News channel should be a boon for anyone who wants to get on financial television. CNBC will now have a major competitor, and Bloomberg TV may have to rethink its strategy in order to compete. (Read more…)

The Long, Hot Summer

The only thing hotter than the weather is the water that Mel Gibson is in.

I’ll get to Gibson shortly, but I’d first like to bask in the glow of my recent vacation, part of which was spent reading, “Conspiracy of Fools: A True Story,” a book about the implosion of Enron by New York Times reporter Kurt Eichenwald. (Read more…)