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I’ve written about press release errors to avoid – below are more PR failures that are all too common:
Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering ever… Read more
By now we all know it’s rarely worthwhile to hold up professional athletes as role models. While athletes still rank as popular heroes for kids, we’ve definitely seen a shift in the past decade to more traditional role models — teachers, doctors, etc. But one arena where it is worth loo… Read more
Clients often have lofty expectations, pushing for “big hits” instead of a steady stream of solid media exposure. In doing so, they may miss out on important public relations opportunities by ignoring the possibility that a magazine with a circulation of 30,000 can do as much for them as an a… Read more