1. February 1, 2012

    5 Ways You’re Sabotaging Your Own PR Efforts

    Putting out press releases is a good way to get product coverage – no doubt about it. However, it’s something that has to be done correctly or else you may as well not do it at all. Here are some ways you could be sabotaging your PR efforts: (Read more…)

  2. January 23, 2012

    Pick Up the Phone to Make Your Pitch

    Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it. (Read more…)

  3. October 27, 2011

    Give Your PR a New Coat of Paint

    Nothing helps the outside of a building or the feel of a room like a fresh coat of paint. Even though the building or room is old as dirt and you’ve seen it for years and years, it all of a sudden takes on a new life. You don’t even have to move the furniture around…though it’s still a good idea. (Read more…)

  4. September 14, 2011

    Small Business PR is No Picnic

    When it comes to your small business, you’re used to doing things the hard way. Nothing’s ever come easy in your independent career, so why would your PR be any different? When it comes down to it, small business public relations can be hit or miss. As a result, it can be a bit of a chore, and not so much of a picnic! (Read more…)

  5. July 28, 2011

    5 Tips for Involving Your Employees in Your PR Efforts

    Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out. (Read more…)

  6. July 1, 2010

    Are You Guilty of PR Spam?

    Ask any reporter what the one thing is they hate most about their job, and many will say that it’s having to sort through mounds of PR spam on a daily basis. Reporters and bloggers get flooded with irrelevant press releases and pitches on a daily basis. These are releases the lazy PR person just blindly sends to a huge list of contacts without any thought as to if the recipients have any interest whatsoever in the content of the message. (Read more…)

  7. April 8, 2010

    4 Reasons PR Campaigns Fail

    I’m a firm believer in studying the mistakes made by other PR campaigns so you can avoid making them yourself. Forget learning from your own mistakes. That’s too costly. The goal should be to let other people make the mistakes, you learn from them, and you never make mistakes at all. (Read more…)

  8. February 24, 2010

    7 Offline Marketing Ideas to Build Buzz for Your Business

    It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineffective. (Read more…)

  9. July 22, 2009

    Name-Dropping Celebrities in PR … or Why Oprah May or May Not Approve This Message

    I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. (Read more…)

  10. February 13, 2009

    Happy Thanks-Valentine’s Day

    Mickie Kennedy here. I want to thank my customers this Valentine’s Day for helping make eReleases what it is today. (Read more…)

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    Our Clients Say It Best

    "Two days after the press release was distributed, we have been published by eight online news agencies and been posted on several websites, including Geek.com and FuneralWire.

    I have had three radio interviews, and a Spanish wire agency (EFE) is translating the press release and sending it to several Spanish speaking countries."

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