1. August 18, 2011

    We are All Inbound Marketers Now

    Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Darhmesh Shah asserts that the best way to get your company message out isn’t by pushing your message out, but by using content to pull people in (hence the title, Inbound Marketing.)  It covers topics that we cover here on the eReleases blog,  such as how to get found in Google and why blogs and social media sites, such as Twitter and Facebook are important marketing tools. (Read more…)

  2. August 12, 2010

    5 Entertainment Public Relations Specialties

    “According to his publicist, Celebrity X was unavailable for comment about the rumor.” Who are these publicists that seem to have so much say in a celebrity’s life? They’re public relations professionals just like the in-house media relations agent at a large company or the event planner at a PR agency. They simply decided to specialize in the entertainment entry. Why? (Read more…)

  3. March 15, 2010

    Is it Time to Fire Your PR Agency?

    When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need to do their jobs. (Read more…)

  4. January 12, 2010

    PR Measurement Tips to Grade Your Campaign’s Performance

    Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)

  5. February 25, 2009

    Do You Have What it Takes for a Career in Public Relations?

    A PR Fuel reader recently wrote to ask if I had any advice for someone looking to start a career in public relations. Of course I do! (Read more…)

  6. December 5, 2008

    What’s the Right Public Relations Agency for You?

    When choosing the right public relations agency for your business, you first must determine your goals. Do you want to enhance brand awareness? Establish solid media relations? Drive customers to your business? All of the above? The answers to these and other questions will help you determine what size public relations agency can best serve your needs. (Read more…)

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