poor customer service

February 16, 2010
Exposing the Top 5 Customer Service Myths

Excellent customer service is the cornerstone of most successful businesses. Without great service, you risk alienating your target audience and losing business to your competition. Everyone seems to know this, but why do so many businesses still provide poor customer service? Perhaps it’s because they’re buying into these customer service myths. (Read more…)
January 21, 2010
The Tony Soprano Guide to Public Relations

I have a confession to make. I’m kind of a Sopranos junkie. I’ve watched every episode many times over, and if I come across it while flipping through the channels, I’ll stop what I’m doing to watch. So, the other night while watching the “Pine Barrens” episode, it hit me: Tony Soprano is a master at PR. (Read more…)
January 27, 2009
Poor Customer Service Can Lead to PR Headaches

A wave of relief washed over me after I called the customer service line of Dow Jones. After three months of paying for a subscription, I had only received two issues of the weekly publication to which I had subscribed. The customer service agent at Dow Jones was courteous, changing the delivery method and extending my subscription for three months, free of charge. This kind of excellent customer service is rare, which is surprising considering that customer service experiences are directly related to how the public views a company. Poor customer service can quickly snowball into a public relations nightmare, as evidenced by the snafus of two large corporations. (Read more…)

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