placements

December 16, 2009
Pay-for-Play PR – Is the Gamble Worth It?

Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. (Read more…)
February 27, 2009
Current PR Trends

New budgets, failing corporations, and a strained economy highlight the news in print, radio, and TV. Here’s another trend I’ve noted: business as usual. The Wall Street Journal has been covering companies big and small launching new products, hiring key staff, and just doing what they’ve always done. (Read more…)

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