1. November 9, 2010

    7 Simple Tips for Responding to HARO Queries

    We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their stories. This is a great way to share your expertise and get some publicity for your company or for the clients you represent. (Read more…)

  2. October 11, 2010

    10 Things Journalists and PRs Hate About Each Other

    If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another. (Read more…)

  3. October 4, 2010

    How to Build a Strong Media List to Maximize Your Coverage

    It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of course, the first step is to build a strong media list. (Read more…)

  4. August 18, 2010

    Why You Shouldn’t Answer Reporters’ Questions by Email

    Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters. (Read more…)

  5. July 7, 2010

    9 Tips for Pitching Bloggers

    Blogs have become an important piece of the media landscape. Reaching out to bloggers to gain coverage can be a good way to increase brand awareness, spread your message, and eventually gain more leads and sales. (Read more…)

  6. July 1, 2010

    Are You Guilty of PR Spam?

    Ask any reporter what the one thing is they hate most about their job, and many will say that it’s having to sort through mounds of PR spam on a daily basis. Reporters and bloggers get flooded with irrelevant press releases and pitches on a daily basis. These are releases the lazy PR person just blindly sends to a huge list of contacts without any thought as to if the recipients have any interest whatsoever in the content of the message. (Read more…)

  7. May 6, 2010

    7 Key Components for Press Release Distribution Success

    During my years of offering press release distribution services, I’ve seen firsthand what it takes to be successful. Today, I want to share with you the 7 key components you need to have in place if you want to get results with your press release marketing. (Read more…)

  8. April 29, 2010

    5 Rules for Getting Your Press Release Noticed

    Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd. (Read more…)

  9. March 3, 2010

    Are You Reaching Out to Bloggers to Gain Exposure?

    For small businesses that don’t have a ton of money to drop on marketing, reaching out to bloggers is a great way to build brand awareness and to drive sales. From product reviews to interviews, bloggers can offer all different types of coverage that will help you connect with your target audience at no cost to you.
    (Read more…)

  10. January 25, 2010

    7 Tips for a Better Pitch

    Successful PR people know that pitching is a science. If you want reporters to give you the time of day, you have to know the best tactics for grabbing their attention and selling them on your story. (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $50 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "Our key partner released a press release about our partnership that generated "zero" exposure for us during the early stage founding of the organization.

    One week later, we worked with eReleases to format the same press release from our perspective and the response was significant enough to produce our first long-term customer."

    - Wayne Whitt, President, Treasure Valley Solar, LLC


    Read this review 278 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles

 
 
 
Find us on Google+