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January 26, 2012
Are You Making These Mistakes When Pitching a Reporter on the Phone?

Recently, I commented that it might be a good idea to pick up the phone and pitch a journalist. In short, I said you should do so because it’s more personal and gets you noticed. And while it doesn’t work all of the time, if it allows you to make a good connection one out of twenty times, you certainly aren’t wasting your time. (Read more…)
October 20, 2011
The 5 Basic Journalist Responses to PR Pitches

When getting into the business of pitching PR stories, you’ll eventually come to recognize common responses from journalists. From happy acceptance to disgusted confusion, they will run the gamut. It can also be tough to gauge exactly what they mean. Instead of taking years to discover them, though, how about we just list them for you? (Read more…)
July 11, 2011
How to Craft a Guest Blogging Pitch That Gets Noticed

Before you send a guest posting pitch to blogger, stop and remind yourself that the blogger is probably already flooded with guest post pitches from others who are just like you. And in a sea of guest posting pitches, standing out from the crowd should be your top priority. (Read more…)
July 7, 2011
Blogger Outreach Tip: Target Smaller Bloggers

Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)
May 17, 2011
Do Your Press Releases Suffer from TMI?

Put yourselves in the shoes of a journalist. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. Your inbox is flooded with press releases, and the phone is ringing off the hook. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. (Read more…)
May 2, 2011
Important Ways Bloggers and Traditional Reporters are Different

Pitching to bloggers is different than pitching reporters. That’s because there are some key distinctions between bloggers and reporters. Granted, the line between the two groups is blurring more by the day, but for now at least, there are some differences. And if you want your blogger outreach to be effective, you need to understand these differences and how they affect you. (Read more…)
March 29, 2011
8 Types of Annoying PR People

I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)
January 21, 2011
5 Ways to Come Up with Ideas for Your Next Pitch

If you’re constantly trying to get your name out there in the media, it can be very difficult to keep coming up with fresh ideas. It’s all too easy to fall into a rut where your pitches just become uninspired and totally ineffective. (Read more…)
November 9, 2010
7 Simple Tips for Responding to HARO Queries

We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their stories. This is a great way to share your expertise and get some publicity for your company or for the clients you represent. (Read more…)
October 11, 2010
10 Things Journalists and PRs Hate About Each Other

If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another. (Read more…)

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