pitch

June 20, 2011
5 Reasons You’re Unsuccessful with HARO

I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date. (Read more…)
May 17, 2011
Do Your Press Releases Suffer from TMI?

Put yourselves in the shoes of a journalist. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. Your inbox is flooded with press releases, and the phone is ringing off the hook. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. (Read more…)
March 29, 2011
8 Types of Annoying PR People

I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)
November 24, 2010
5 Non-PR Uses for Press Releases

It may seem like a bit of an oxymoron, but press releases don’t just have to be for public relations anymore. There are, in fact, several uses for that great little story you just wrote besides sending it out to endless news desks and tired reporters. Try these five suggestions out before you resort to using your press release to wrap fish! (Read more…)
November 9, 2010
7 Simple Tips for Responding to HARO Queries

We previously covered the Top 10 Tips for PR Success Using HARO. By now, I’m going to assume that most of you have heard of and signed up for HARO. Just in case there are a few of you who don’t know what it is, HARO is an email list you sign up for to receive queries each day from reporters who need sources for their stories. This is a great way to share your expertise and get some publicity for your company or for the clients you represent. (Read more…)
October 27, 2010
Does Your Press Release Have Reporters Asking for More?

People often ask me what things do they need to include in a press release and how long should their press release be. I’ve talked a bit about press release length in the past, and I’ve often said that a good press release is one that contains the basic, most important information so the reporter can scan over it in just a few seconds. (Read more…)
October 21, 2010
The Whys and Hows of Guest Blogging

You’re a busy person. You have work to do. Maybe you maintain your own blog, social media accounts, and marketing efforts. Why seek out another blogger and ask to write a post on his or her blog? Simple. Because guest blogging gets your name and ideas out in front of an audience that you might otherwise never have reached. (Read more…)
July 7, 2010
9 Tips for Pitching Bloggers

Blogs have become an important piece of the media landscape. Reaching out to bloggers to gain coverage can be a good way to increase brand awareness, spread your message, and eventually gain more leads and sales. (Read more…)
April 22, 2010
How PR Professionals Get Stories Placed in Magazines

Exposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “circular file.” (Read more…)
March 18, 2010
5 Ways to Determine Whether Your Story is Newsworthy

You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk. But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off. You followed all the rules, you followed the standard press release format, and you distributed it widely. What happened? Uh oh. You forgot to ask yourself “Is my story newsworthy?” (Read more…)

« Previous Page

5 Reasons You’re Unsuccessful with HARO

Do Your Press Releases Suffer from TMI?

8 Types of Annoying PR People

5 Non-PR Uses for Press Releases

7 Simple Tips for Responding to HARO Queries

Does Your Press Release Have Reporters Asking for More?

The Whys and Hows of Guest Blogging

9 Tips for Pitching Bloggers

How PR Professionals Get Stories Placed in Magazines

5 Ways to Determine Whether Your Story is Newsworthy

PR Fuel Home

Subscribe to PR Fuel

Follow PR Fuel

Recent Tweets

Most Popular Articles

Categories

Blogroll