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May 14, 2009
How to Get the Most Out of a Public Relations Job Change

Four of my best friends in the public relations business have recently started new jobs. Change can be exciting and challenging. No two public relations departments operate in the same manner, even if they have the same corporate parent. People and processes are different, and so are expectations. What flies in one office may not be acceptable in another. Regardless of the corporate culture, you can take some simple steps to help make the transition from one public relations job to another easier. Follow these steps, and you’ll better understand your job, the real expectations of your co-workers, and how you can improve your company’s public relations. (Read more…)
May 8, 2009
Beware of Public Relations “Swag”

When it was released in 2005, the Dreamworks film “Just Like Heaven” got mixed reviews but did pretty well at the box office, debuting at No. 1 with a first week haul of more than $16.4 million. Dreamworks’ budget for the movie, however, was called into question; the public relations strategy behind the movie was the reason why. (Read more…)

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