phone calls

February 1, 2012
5 Ways You’re Sabotaging Your Own PR Efforts

Putting out press releases is a good way to get product coverage – no doubt about it. However, it’s something that has to be done correctly or else you may as well not do it at all. Here are some ways you could be sabotaging your PR efforts: (Read more…)
March 29, 2011
8 Types of Annoying PR People

I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)
April 30, 2009
Maintaining a Healthy Balance in the Public Relations/Journalist Relationship

It took me a few months to figure out her modus operandi. For four years, she called me once a month. It was always on the last Friday of the month, and always before lunch. We would chat for a few minutes I would ask a few questions; she would skirt around the answers. She would pitch me a story or two; I would sigh and act disinterested. Maintaining relationships with journalists is critical to long-term success in public relations. The journalist/public relations relationship must be fostered with trust and then fueled with consistent communication. Here’s a case in point. (Read more…)

PR Fuel Home

Subscribe to PR Fuel

You'll receive:
- PR news & tips daily
- “7 Cheap PR Tactics for Success in Any Economy”
- a FREE no-sales-pressure consultation
- $100 off your next press release order.

Our Clients Say It Best

"Dear Heather, I want to thank you for your kindness on Thursday. You could have been upset or disturbed that I forgot about our appointment, but you chose to listen to what I had to say (with kindness).

It's responses like yours that grow a business!"

Kelly Ann Evers, www.domestic-violence-help.org

Read this review 270 more reviews