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May 14, 2010
NFL Star Brian Cushing Offers a PR Course in Disaster Prep
On May 8th, it was announced that NFL linebacker Brian Cushing would be suspended four games next season for violation the league’s substance abuse policy. The thing I found most interesting was that Cushing actually tested positive for the performance enhancing drugs back in September, and he was informed he would be suspended well before it was announced to the public. (Read more…)
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April 9, 2001
Public Relations Home Runs in Short Supply Following Mitchell Report Release
The release of the Mitchell Report, a two-year investigation headed by former Senator George Mitchell into the use of performance-enhancing drugs by Major League Baseball (“MLB”) players, has proved to be a bonanza for public relations voyeurs. Players named in the report have employed a wide range of public relations tactics with mixed results. (Read more…)
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