1. January 27, 2012

    5 Writing Tips for Adding Life to Your Press Release

    Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz … (Read more…)

  2. August 25, 2011

    5 Things Bloggers Can Learn From Journalists

    While the face of journalism is certainly changing, bloggers would still be wise to take notes on the way traditional journalists approach their news stories. (Read more…)

  3. May 24, 2011

    What Should Be in Your Press Release’s Company Boilerplate?

    While the idea of the boilerplate has gone out of fashion in press releases, they are still one of the best things you can do to make the process easier for yourself. A “boilerplate” is basically an “About” section that details all the important aspects of your company. Why is this important to include? Unless there is some drastic overhaul of the way your business performs, the boilerplate should rarely change. (Read more…)

  4. May 17, 2011

    Do Your Press Releases Suffer from TMI?

    Put yourselves in the shoes of a journalist. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. Your inbox is flooded with press releases, and the phone is ringing off the hook. You don’t have the time or energy to read every single press release and pitch that you get, so you just glance over them quickly to absorb the major details and find the stories that are most interesting. (Read more…)

  5. May 4, 2011

    Tactics for Stronger Opening Paragraphs in Your Press Releases

    When it comes to press releases, first impressions are everything. If the opening (or “lead”) paragraph of your press release doesn’t quickly grab the attention of the reader, everything else you’ve written is for nothing. Your press release won’t get picked up, and your story will die. It’s pretty simple. (Read more…)

  6. February 23, 2011

    The Components of a Press Release: An Overview

    This post is for  those of you who need a bit of a refresher on your press release writing skills. Whether you’re new to PR or simply haven’t written a press release in awhile, we hope this little overview helps! (Read more…)

  7. April 30, 2009

    Maintaining a Healthy Balance in the Public Relations/Journalist Relationship

    It took me a few months to figure out her modus operandi. For four years, she called me once a month. It was always on the last Friday of the month, and always before lunch. We would chat for a few minutes I would ask a few questions; she would skirt around the answers. She would pitch me a story or two; I would sigh and act disinterested. Maintaining relationships with journalists is critical to long-term success in public relations. The journalist/public relations relationship must be fostered with trust and then fueled with consistent communication. Here’s a case in point. (Read more…)

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