5 PR Lessons From the Late Great Steve Jobs
Steve Jobs didn’t just leave behind a legacy of great technology and black sweaters. Another big part of his inspiration, at least in a business sense, was in the world of PR! Apple had some great public relations over the years, and – like so many paradigm-shifting technology over the past 30 years – a lot of … Read more
Public Relations in the Age of the Sound Bite
Journalists love sound bites. We ask questions explicitly aimed at eliciting snappy, one-sentence comments. We’ve all seen television interviews or press briefings boiled down to a 15-second sound bite. Newspaper and magazine articles tend to have at least one definitive quote you can imagin… Read more