1. January 18, 2008

    Publicizing Your Company’s Website

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    If you build it and don’t tell anyone, nobody’s coming.

    A Fortune 50 company spent high six figures to develop a website. In many ways they were ahead of their time and their competition. But when a member of the development team tried to get the URL included on his new business cards, the company refused. The rationale? “Why would we do that? And besides, we’ve never done that before.” (Read more…)