Public Relations Basics: Optimizing Your Online Presence

By now most organizations — non-profit or for-profit, large or small — have added a web presence to their public relations efforts. It’s not enough, however, just to have a web site. Leaving it dangling out there in cyberspace like a forlorn little planet in a faraway galaxy is a mistake that’s far too common, even among those in the public relations game. Your web site can’t work for you unless you first work for it. The following tips will help you promote your web site easily and effectively. (Read more…)