off the record

April 24, 2009
The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes. and Loudmouth CEOs

Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do? (Read more…)
April 16, 2009
Turning the Tables: A Journalist Talks Public Relations

A while back, a friend who works in the public relations industry cornered me with a few questions. The following discussion about public relations and the media takes a little peek into how the two intertwined industries relate to each other. (Read more…)
December 30, 2008
Going “Off the Record” in Public Relations Communications

“Off the record” is gray area for journalists and public relations professionals alike. As a reporter, if someone tells me they’re going to talk to me “off the record,” I normally take that to mean they’re willing to give me information, but don’t want that informaiton attributed to them. (I usually ask if I can use the information. If I’m told no, I will reply, “Than why did you tell me in the first place?”) How can folks in the public relations industry know what they’re getting into when they decide to “go off the record” in a media interview? (Read more…)
December 22, 2008
Public Relations Basics: 14 Tips for Your Next Media Interview

1. Know what you want to say. It seems obvious, but first timers and public relations pros alike should never sit down for a media interview without planning out their key messages ahead of time. Writing your key messages down will allow you to refine and memorize them before your interviewer asks the first question. (Read more…)
December 19, 2008
Blogs: The Public Relations Tool You’re Not Using

Although blogs are now a fixture on the media landscape, the public relations industry still doesn’t know how to deal with them. Public relation firms are either afraid of blogs, ambivalent towards them, or they treat them like a high school newspaper. The following seven tips should help public relations pros deal more effectively with the ever-growing (and beneficial) blog phenomenon. (Read more…)
December 15, 2008
Crisis Management Can Help Avoid Public Relations Nightmares

When the phone rang at midnight, I knew something was wrong. The caller was a spokesperson for a large, public technology company based in Silicon Valley: “We’re filing for bankruptcy in the morning. I wanted to let you know. We’re announcing it at 7:00 AM EST. Get the word out.” I quickly wrote up a story for my web site and tipped off Reuters and the Associated Press that the announcement was coming. By the time the company announced its bankruptcy, the news was already on the wire, and something bigger was going down in the sector. A public relations nightmare had been averted, but how? (Read more…)

The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes. and Loudmouth CEOs

Turning the Tables: A Journalist Talks Public Relations

Going “Off the Record” in Public Relations Communications

Public Relations Basics: 14 Tips for Your Next Media Interview

Blogs: The Public Relations Tool You’re Not Using

Crisis Management Can Help Avoid Public Relations Nightmares

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