newsworthy story

November 11, 2009
Demystifying the SEO Press Release From the Traditional Press Release

When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the SEO press release differs from the more traditional approach and the purpose this online marketing tool serves. (Read more…)
May 22, 2009
Is a Press Release Your Best Public Relations Bet?

A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)
March 5, 2009
Breaking Your Press Release Addiction

When looking for free publicity, companies and individuals alike often think a press release is not only their best bet, but their only bet. But a press release, even well-crafted one, will be useless if the story it’s touting doesn’t grab the attention of journalists. One newsworthy story is worth a dozen press releases. (Read more…)

PR Fuel Home