1. June 17, 2010

    From “Advertorial” to “Wire Service”: PR Terminology Explained

    If you didn’t cut your teeth in the world of public relations, talking to another PR professional can be like trying to decipher an ancient language.  Study up on this glossary of some of the more obscure PR terms and you’ll be speaking in code with your PR colleagues in no time. (Read more…)

  2. April 5, 2010

    How to Write Press Release Leads

    There’s nothing more disappointing than announcing your great news to the world through a press release only to wait by a phone that doesn’t ring or an email inbox that remains forlornly empty. Your story was newsworthy! Why did no one care? Well, guess what. Sometimes it’s not your news – it’s your press release. (Read more…)

  3. April 2, 2010

    7 Ways to Establish Good Relationships with Reporters

    To people seeking press attention for a story, reporters can be like unfathomable magical creatures. When one does call in response to a press release, it’s like a visit from a unicorn. More often, reporters are like the Loch Ness Monster – rumored to exist, but rarely seen or heard from. When you have news but no one seems to be biting, it is easy to perceive reporters as exotic species always out of reach. (Read more…)

  4. March 19, 2010

    Seeking Press Coverage for Your Complicated Topic? Send a Fact Sheet

    You have a newsworthy topic, but it’s a little more complicated than the annual Firefighter’s Charity Picnic or the introduction of a new line of widgets. When a one page press release just won’t be enough to do your story justice, but you’re worried you’ll turn reporters off from an overly complex story, include a fact sheet. (Read more…)

  5. March 18, 2010

    5 Ways to Determine Whether Your Story is Newsworthy

    You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk. But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off. You followed all the rules, you followed the standard press release format, and you distributed it widely. What happened? Uh oh.  You forgot to ask yourself “Is my story newsworthy?” (Read more…)

  6. January 22, 2010

    The Fine Art of Follow Up in Public Relations

    What’s the difference between getting your press release covered by national news and getting it tossed in the circular file? What about the difference between attracting 100 reporters to your press conference and attracting zero? (Read more…)

  7. November 11, 2009

    Demystifying the SEO Press Release From the Traditional Press Release

    When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the SEO press release differs from the more traditional approach and the purpose this online marketing tool serves. (Read more…)

  8. May 22, 2009

    Is a Press Release Your Best Public Relations Bet?

    A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announcement. The following four ideas may actually be more effective than a traditional press release. (Read more…)

  9. March 5, 2009

    Breaking Your Press Release Addiction

    When looking for free publicity, companies and individuals alike often think a press release is not only their best bet, but their only bet. But a press release, even well-crafted one, will be useless if the story it’s touting doesn’t grab the attention of journalists. One newsworthy story is worth a dozen press releases. (Read more…)

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