newsworthiness

November 10, 2010
5 Things to Check before Sending That Press Release

So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be. (Read more…)
January 22, 2010
The Fine Art of Follow Up in Public Relations

What’s the difference between getting your press release covered by national news and getting it tossed in the circular file? What about the difference between attracting 100 reporters to your press conference and attracting zero? (Read more…)
July 2, 2009
Press Releases … the Rodney Dangerfield of the Marketing World?

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)
May 22, 2009
What Makes a Press Release Actually Newsworthy?

No one wants to be the person known for “crying wolf.” Yet that’s precisely the reputation many public relations consultants develop after sending out countless press releases with little newsworthy content. These public relations spammers risk losing credibility with editors and reporters. When they finally do have an earth shattering press release, it may end up filling a waste paper basket rather than newspaper column inches. So when is your press release really newsworthy? Here’s are a few simple steps to ensure you’re getting as much good publicity as possible out of your press release. (Read more…)
February 27, 2009
Current PR Trends

New budgets, failing corporations, and a strained economy highlight the news in print, radio, and TV. Here’s another trend I’ve noted: business as usual. The Wall Street Journal has been covering companies big and small launching new products, hiring key staff, and just doing what they’ve always done. (Read more…)

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