4 Press Release Samples for a Product Launch

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Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a grea… Read more

Public Relations Basics: When It Comes to Holiday Press Releases, Sooner is Better

It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holid… Read more

Name-Dropping Celebrities in PR … or Why Oprah May or May Not Approve This Message

I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. For instance:

• Angelina Jolie uses our product

• Britney

PR Media Coverage

It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the cover of Time or the front page of the New York Times, it can be disheartening to see how little impact a single piece of media coverage brings. My own history with media coverage is an e… Read more