newsroom

June 10, 2009
Make Room for the Press on Your Website

If you’re not archiving press releases on your company’s website, you might be missing out on valuable press coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly access information to include in an article in progress, or find ideas for a new one. (Read more…)
February 26, 2009
What Marks an Effective Online Pressroom?

The first wave of corporate web sites was often the brainchild of marketing departments looking to do something - anything - to have a presence on this new thing called the “Internet.” As a result, a lot of those early websites weren’t what you would call functional. (Read more…)
February 16, 2009
Press Release Tips: Hook Editors with Strong Openings

If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writer’s point. (Read more…)
January 23, 2009
Telecommuting: the Future of Public Relations?

I’ve spent the better part of the past ten years working from the comfort of my home. I’ve had offices, and I’ve worked in a newsroom. But more often than not, my own dwelling has doubled as my office. The main reason I’ve been allowed to work from home is that, in general, my work has involved a lot of writing and a lot of phone calls. These are two things that public relations reps spend a considerable amount of time doing. That’s why I feel that companies should allow public relations staffers to telecommute. (Read more…)
December 16, 2008
Five Refresher Tips For Public Relations Pros

These five simple refresher tips are part of the complex dance between the public relations industry, the media, and the public-at-large. These tips may sometimes be easy to forget in the hustle and bustle of your day-to-day workload. But if you regularly employ these basic strategies, your PR workload will be that much easier to manage–and your clients will be that much happier. (Read more…)

Make Room for the Press on Your Website

What Marks an Effective Online Pressroom?

Press Release Tips: Hook Editors with Strong Openings

Telecommuting: the Future of Public Relations?

Five Refresher Tips For Public Relations Pros

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