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April 13, 2011
Do Journalists Make Good PR People?

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons. (Read more…)
September 3, 2010
5 Website Tweaks that Will Make Your Company More Media Friendly

Have you ever followed an interesting link only to click away screaming at a poorly designed website? Journalists do that, too. Don’t give up your chance for some media coverage just because your website is hard to navigate. Follow these five tips: (Read more…)
May 13, 2010
9 Things You Should Have in Your News Room

If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website. The newsroom is a page specifically designed for the media, where they can get more information on your company to help build their story. (Read more…)
March 18, 2010
5 Ways to Determine Whether Your Story is Newsworthy

You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk. But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off. You followed all the rules, you followed the standard press release format, and you distributed it widely. What happened? Uh oh. You forgot to ask yourself “Is my story newsworthy?” (Read more…)
December 2, 2009
How to Use Your Blog as a Press Release Outlet

Besides the normal press release, there are other ways to get your company’s point across. Inside of a well-designed website, a regularly updated blog is a great addition or alternative to press releases. (Read more…)
June 10, 2009
Make Room for the Press on Your Website

If you’re not archiving press releases on your company’s website, you might be missing out on valuable press coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly access information to include in an article in progress, or find ideas for a new one. (Read more…)
February 26, 2009
What Marks an Effective Online Pressroom?

The first wave of corporate web sites was often the brainchild of marketing departments looking to do something – anything – to have a presence on this new thing called the “Internet.” As a result, a lot of those early websites weren’t what you would call functional. (Read more…)
February 16, 2009
Press Release Tips: Hook Editors with Strong Openings

If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writer’s point. (Read more…)
January 23, 2009
Telecommuting: the Future of Public Relations?

I’ve spent the better part of the past ten years working from the comfort of my home. I’ve had offices, and I’ve worked in a newsroom. But more often than not, my own dwelling has doubled as my office. The main reason I’ve been allowed to work from home is that, in general, my work has involved a lot of writing and a lot of phone calls. These are two things that public relations reps spend a considerable amount of time doing. That’s why I feel that companies should allow public relations staffers to telecommute. (Read more…)
December 16, 2008
Five Refresher Tips For Public Relations Pros

These five simple refresher tips are part of the complex dance between the public relations industry, the media, and the public-at-large. These tips may sometimes be easy to forget in the hustle and bustle of your day-to-day workload. But if you regularly employ these basic strategies, your PR workload will be that much easier to manage–and your clients will be that much happier. (Read more…)

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