5 Reasons to Hate Traditional Press Releases

Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore. (Read more…)

5 Reasons to Write Press Releases – Other Than to Get Press

Tired of newspapers rejecting your press release? Feel like you’re writing all the time with no reward? Then it’s time for a change of tactic. Instead of always trying to do the same thing and getting the same result, why not transform your press release into something else entirely. (Read more…)

7 Offline Marketing Ideas to Build Buzz for Your Business

It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineffective. (Read more…)

PR Measurement Tips to Grade Your Campaign’s Performance

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)

Ask Mickie: Newspapers No Longer Accept Press Releases

Nina writes:

I was told at a recent marketing seminar that newspapers will no longer accept press releases due to space constraints. Comment? (Read more…)

Community Listings: The Free Public Relations Tool You May Not Be Using

Next to editorial coverage, community listings are the best way for public relations departments to build awareness of an upcoming event through the media–generally at no cost. Maximizing listings coverage can help increase public turnout, and create the numbers to boast about in future public relations materials. If four key community listings each draw just 10 people to a 200 seat speaking engagement, that’s 40 attendees–20 percent of the audience–found without spending one advertising dollar. (Read more…)

Public Opinion Matters in Public Relations

You’re trying to improve job recruiting and retention. You’re worried about local backlash over your expansion plans. You’re about to launch a new product or service. The next step is finding out what your audience is thinking. If you try to guess, you could waste a lot of time and money. Regardless of your company’s size or your available public relations resources, you don’t need to fly completely blind. Here are four four tips to improve your results when researching public opinion. (Read more…)

Mailbag Odds and Ends

I haven’t dipped into the mailbag lately, so I thought it was a good time to do some spring cleaning by responding to some letters and sweeping up some odds & ends. (Read more…)