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January 19, 2009
Public Relations: the Next Generation?

Big public relations departments, small companies on tight budgets, and boutiques looking to keep costs down — these are just some of the places that young and inexperienced employees can thrive in the world of public relations. Keeping costs low is important; sometimes that means hiring rookies instead of veterans. But without proper training, a public relations department risks destroying important relationships and endangering opportunities for publicity. Here are some tips for budding public relations reps and the firms that employ them. (Read more…)
Protecting an Embargoed Press Release

There’s nothing better when a public relations rep sends a journalist a press release that is “under embargo.” This means the reporter can’t publish a word regarding the contents of the press release until the after a certain date and time. But in this day and age, journalists and public relations professionals alike may find that a press embargo isn’t as secure as they might think. (Read more…)

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