4 Press Release Samples for a Product Launch

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Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a grea… Read more

4 Vital Elements to Include in Your Press Release

Think your press release is all sewn up and ready to go? Hold up! You may be leaving out some vital information in every one.  If you’ve ever wondered why your press releases aren’t getting picked up more often it’s possibly because they’re incomplete!

Check out the following four things that are abso… Read more

Think Twice Before You Try Newsjacking A Tragedy

In the past several months, America has been hit with multiple tragedies—the devastating Hurricane Sandy, the senseless Newtown shoot at Sandy Hook Elementary School, the terrorism at the Boston Marathon, and the heartbreaking West, Texas fertilizer plan explosion. All of these sad events were majo… Read more

There Is No Magic Day to Send a Press Release

One of the questions I get asked most often is, “When is the best day to send a press release?” Now, I know right off the top that some of you are going to disagree with this, but I don’t believe there is a best day for sending press releases. I know some people will say that if you have bad news to announce, you shoul… Read more

How to Make Your Website More Media Friendly

You send out a press release. A reporter likes it, so he (or she) decides to check out your website to do a little more digging. However, when the reporter visits your website, he finds it woefully inadequate at providing any useful information. Before you know it, the reporter has dropped your story in favo… Read more

The 6 Worst Press Release Headline Mistakes You Can Make

Writing a great press release headline is one of the most important things you need to do to get your announcement read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading.

Having said that, anybody who has been in this business for more than a few minute… Read more

How to Write a Killer Press Release in 15 Minutes

If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number of press releases on a consistent basis. Obviously, you don’t want to spend any more time writing your press releases than you have to.

I’ve come up with a short list of tips to help you write your press releases fas… Read more

Stop Writing Press Releases. Start Writing Feature Releases.

Before everyone gets up in arms, I’m not here to say that the press release is dead. It’s not. What I am here to say is that the old way of writing press releases may no longer be the best tactic. No, I’m not just talking about SEO and optimizing your press releases. I’m talking about much more than that.

The truth … Read more

How to Create News When You Don’t Have Any

In the past, I mentioned that one of the strategies used by PR magnets (those people who always seem to get media coverage for their clients) is the leaky faucet approach to PR. This involves dropping a steady series of press releases over time to eventually get media coverage. Basically, by constantly bei… Read more

How to Use Feature Stories as a Public Relations Tool

What is a Feature Story?

In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time.  … Read more