How to Make Your Website More Media Friendly

You send out a press release. A reporter likes it, so he (or she) decides to check out your website to do a little more digging. However, when the reporter visits your website, he finds it woefully inadequate at providing any useful information. Before you know it, the reporter has dropped your story in favo… Read more

Do Journalists Make Good PR People?

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.

Pros

Of course one of the major pros for journalists ma… Read more

9 Things You Should Have in Your Company’s Newsroom

If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website.

Your Company’s Newsroom

A company newsroom, often referred to as a press room or media center, is a section of a company’s website or a dedicated platform … Read more