1. February 8, 2012

    Tips for Better Transitions in Your Writing

    If you aren’t a professional press release writer, then you may find that composing your releases doesn’t exactly come naturally. In fact, getting all the facts down on paper may leave you with a repetitive list that has you stretching and yawning halfway through. So the question is: how do you keep your news release from sounding repetitive? (Read more…)

  2. January 7, 2011

    The Top 5 Intangible Skills PR Pros Need

    We often talk about the hard skills that public relations professionals need to possess – the ability to write a press release, regurgitate AP style, and contact a journalist to get a story placed. But what are the top 5 intangible, hard to define skills that make a PR pro great? (Read more…)

  3. April 21, 2010

    Do Customers Think Your Company is Stagnant and Outdated?

    The Internet has changed the way news releases are used. Sure, it’s still important to send news releases out to a targeted list of journalists because media coverage is still invaluable. But nowadays, your buyers are also reading your news releases. They read them on Google, Yahoo!, news RSS feeds, and even on your website (if you have a news room set up). (Read more…)

  4. March 22, 2010

    Are Multimedia News Releases the Future of PR?

    Multimedia news releases serve as a comprehensive resource for giving journalists detailed information about a story and for engaging consumers. These news releases can contain embedded (and downloadable) video, images, links, audio, social bookmarking, and more. Many PR experts and journalists believe multimedia news releases are quickly replacing the traditional press release, and some bloggers and journalists are even saying traditional press releases are already dead. (Read more…)

  5. February 18, 2010

    What’s the Right Press Release Length?

    Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? (Read more…)

  6. November 13, 2009

    Important Do’s and Don’ts When You’ve Made a Connection With a Reporter

    Even the most carefully crafted news release, eagerly received by a reporter will not guarantee effective coverage for your cause, product or service. It can take time, patience and the careful nurturing of relationships to get to the point where the reporter picks up the phone or shoots off an email to say, “yes, I’d like to talk to YOU.” It is this point where the rubber, as they say, meets the road. (Read more…)

  7. November 5, 2009

    7 Reasons Your Press Release Sucks

    As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)

  8. December 5, 2008

    Success Tips for Small Public Relations Departments

    With the ailing economy and tighter corporate budgets, public relations is often the first department to feel the pinch. Public relations departments are often forced to scale back their efforts, or continue existing efforts with reduced staff. The following tips will help small public relations departments weather tough times–and enjoy prosperous ones, as well. (Read more…)

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