1. February 1, 2012

    5 Ways You’re Sabotaging Your Own PR Efforts

    Putting out press releases is a good way to get product coverage – no doubt about it. However, it’s something that has to be done correctly or else you may as well not do it at all. Here are some ways you could be sabotaging your PR efforts: (Read more…)

  2. July 25, 2011

    Tailoring Your Press Releases to Specific Outlets

    We’ve all been guilty of it at one point. We write one press release and distribute it to a range of media outlets — newspapers, TV, radio, blogs, etc. And when we don’t get the results we hoped for, we wonder why. (Read more…)

  3. February 22, 2010

    5 Steps for Creating a Public Relations Strategy

    Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise.  Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counting your chickens, you need to develop a PR strategy. Here are the five most important points for doing just that: (Read more…)

  4. July 3, 2009

    Twitter … #News Breaks @ the Speed of #Rumor

    Last week, Michael Jackson died. I happened to be on Twitter (follow me at http://twitter.com/ereleases) and saw the rumors unfold. A Google search and Google News search yielded nothing … yet. TMZ broke the story, being the first “official” news outlet to confirm the rumors. Then the floodgates opened … but at a rate measured in blocks of minutes and hours. It took a while for the reputable media to catch up. On Twitter the news unfolded in real time. (Read more…)

  5. April 7, 2009

    Preparing for a Television Interview

    Recently I appeared live on national television. (Well, it was actually cable, but that’s national now.) Using my experience as an example, this installment of PR Fuel discusses the pros and cons of television-based public relations. Hopefully you’ll be able to take away some tips about how to  get your public relations message on the air, how to prepare for that first television interview, and how to make the most of it once you’re in front of the camera. (Read more…)

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