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December 11, 2009
Top 7 Media Relations Mistakes
In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. (Read more…)
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January 18, 2008
How to Avoid Confrontations When Dealing With the Media
The news media can make a president. It can also make a president resign. It can mean success or failure for you, your product, event, or business venture. Yet many people simply aren’t prepared to deal with the media.
Some of the most successful people shake like a leaf when confronted with a television interview. The biggest fear is being misquoted. (Read more…)