new york yankees

April 9, 2001
Public Relations Home Runs in Short Supply Following Mitchell Report Release

The release of the Mitchell Report, a two-year investigation headed by former Senator George Mitchell into the use of performance-enhancing drugs by Major League Baseball (“MLB”) players, has proved to be a bonanza for public relations voyeurs. Players named in the report have employed a wide range of public relations tactics with mixed results. (Read more…)
March 3, 2001
Lessons From the Campaign Trail

The only thing that will bring more excitement than the election before Nov. 2 is if the Boston Red Sox miraculously fall apart and lose the last four games of the World Series. Stranger things have happened — just ask the New York Yankees. Nonetheless, with the election on tap for next Tuesday, I thought it would be a good time to take a look at the PR winners and losers of what we Americans like to call the democratic process. (Read more…)
January 27, 2001
Katrina’s Public Relations Aftermath

The September 11th terrorist attacks in New York City made Rudolph Giuliani a hero. The then Mayor of New York City, Giuliani displayed the kind of leadership that enthralls people. He was a mesmerizing force, a steady hand during a time of uncertainty, and a leader willing to get into the trenches with his soldiers. Giuliani’s response to the devastating events also led many people to forget his misgivings. (Read more…)

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