new york state attorney general

March 14, 2001
Get It Right the First Time

You only get one chance to make a first impression, and two companies recently provided ample evidence of why, when communicating with the public, it’s important to make the right first impression. (Read more…)
February 6, 2001
A Public Relations Hole-in-One

One of the things I enjoy about my current job as an investment analyst and commentator is that everyday I learn about new companies. In the process, I meet new public relations people and witness a variety of PR strategies stretching across dozens of business sectors. One company that I’ve come to admire recently in my work is Willis Group, one of the world’s largest insurance brokers. (Read more…)

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