1. April 9, 2001

    Public Relations Home Runs in Short Supply Following Mitchell Report Release

    The release of the Mitchell Report, a two-year investigation headed by former Senator George Mitchell into the use of performance-enhancing drugs by Major League Baseball (“MLB”) players, has proved to be a bonanza for public relations voyeurs. Players named in the report have employed a wide range of public relations tactics with mixed results. (Read more…)

  2. March 25, 2001

    The Midnight PR Massacre

    It was a foregone conclusion that Willie Randolph would be fired from him job as manager of The New York Mets. However, the manner in which the team handled the firing proved once again that organizations that operate out of the business mainstream are kidding themselves if they think their poor decisions don’t have ramifications. (Read more…)

  3. January 27, 2001

    Katrina’s Public Relations Aftermath

    The September 11th terrorist attacks in New York City made Rudolph Giuliani a hero. The then Mayor of New York City, Giuliani displayed the kind of leadership that enthralls people. He was a mesmerizing force, a steady hand during a time of uncertainty, and a leader willing to get into the trenches with his soldiers. Giuliani’s response to the devastating events also led many people to forget his misgivings. (Read more…)