new technology

October 26, 2011
5 More PR Boosting Topics for Your Company Blog

Need some more fresh ideas for your company blog to shake it out of its complacency? Try these 5 to bring some new light on the same old subject. They might just get your creative juices flowing and give you an idea for a great post or even a series! (Read more…)
September 8, 2011
Gowalla 101 for PR Pros

Between Facebook, Twitter and the like, it seems everyone wants to keep tabs on what their friends are doing. Now with programs like Gowalla, you can even keep a bead on where your friends are at all times. Is this cool or scary? We’ll let you be the judge of that. But no matter what your opinion of an “electronic leash,” it pays to know about this new technology. (Read more…)
May 25, 2009
Public Relations and the Technology Sector: After the Bust

At the turn of the decade, you couldn’t open a newspaper without reading a story about some high-flying dot-com or tech company. The coverage of these companies bled from the business pages to the feature sections to the front-page. And when the dot-com bust came, the coverage faded back in the opposite direction — the downfall of a tech company went from the front-page to a small mention in the business section. Coverage of the technology sector has stabilized, but it has also shrunk. Some newspapers eliminated entire sections or supplements. The media is still a bottom-line business; fewer ads mean less editorial space. Which makes public relations for tech companies that much more difficult. (Read more…)

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