new hires

May 20, 2009
Putting Together Your Public Relations Strategy

So it’s time to put together a public relations/publicity strategy for your business or organization. The task can seem overwhelming. But if you break the job of public relations planning down into smaller steps, you’ll soon have it together. Here’s one way to put together an effective public relations strategy. (Read more…)
March 12, 2009
PR Training Continues

A close friend has been developing a training program for interns and new hires in his company’s corporate communications, public relations, and marketing divisions. With three summer interns and three new hires, the company’s public relations department now has fourteen people; it also utilizes two outside firms to help with branding, events, tradeshows, and specialty PR. (Read more…)
March 2, 2009
PR Firms: Train Your Interns Now to Avoid Headaches Later

Public relations vets often complain that they’re stuck with subordinates given little or no training after they’re hired. Most industries utilize interns for cheap labor in exchange for the promise of on-the-job training. Unfortunately, few industries actually provide good on-the-job training, relegating interns to menial tasks and errands. (Read more…)

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