1. December 2, 2010

    The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity

    Long before I even got into the PR game, I’d always heard people say “there’s no such thing as bad publicity.” The theory is that as long as people are talking about you, it’s a good thing. Even if they’re saying awful things about you or your company, the publicity is supposed to still be good because your name is on the top of people’s minds, keeping you relevant. (Read more…)

  2. May 19, 2010

    7 Ways to Push Negative Search Results Off the First Page

    Online shoppers have become pretty smart. Before making a purchase with a new company, many shoppers will perform a quick Google search of the company to make sure they’re legitimate. Most people won’t go past the first page of the search results, so it’s those top 10 results that are most important. (Read more…)

  3. November 30, 2009

    PR Defensive Playbook: When Crisis Strikes, Will You Be Ready?

    For most of us, the word “crisis” brings to mind something on the scale of Hurricane Katrina or September 11th. For businesses and the public relations professionals who advise them, a crisis can be anything from a disgruntled customer or former employee to a product recall, nasty blog post or negative publicity in a news story. (Read more…)

  4. November 27, 2009

    The True Cost of Bad Publicity

    It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. (Read more…)

  5. May 14, 2009

    How to Get the Most Out of a Public Relations Job Change

    Four of my best friends in the public relations business have recently started new jobs. Change can be exciting and challenging. No two public relations departments operate in the same manner, even if they have the same corporate parent. People and processes are different, and so are expectations. What flies in one office may not be acceptable in another. Regardless of the corporate culture, you can take some simple steps to help make the transition from one public relations job to another easier. Follow these steps, and you’ll better understand your job, the real expectations of your co-workers, and how you can improve your company’s public relations. (Read more…)

  6. April 8, 2009

    Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes

    In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at least clean up the damage they wreak? (Read more…)

  7. March 3, 2009

    Public Relations and the Art of the Promotional Offer

    Promotions are a great a way for companies to jump-start sales, raise brand awareness, and reward and retain customers. The marketing department typically comes up with the ideas, and then public relations department are charged with helping promote them. (Read more…)

  8. February 24, 2009

    Public Relations Don’ts: Blacklisting Is Bad for Business

    Blacklisting journalists who write negative stories about your company is tempting, but all it accomplishes is building conflict between your company and the media. One main goal of public relations is to build bridges, not burn them. (Read more…)

  9. January 25, 2001

    The Mouths That Roared

    At least two people have been fired in recent weeks for speaking out in the media. One was fired for saying negative things about fellow co-workers. The other was fired for expressing religious beliefs. In both cases, their respective employers acted appropriately. (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $100 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "Before trying eReleases, we had overpaid for other wire services ... We had tried building our own media lists and emailing releases directly ... None of these efforts ever resulted in coverage ...

    Then we tried eReleases and were picked up by the Wall Street Journal, LA Times and other major publications!

    I wouldn't spend money on getting your news out anywhere else!"

    - Craig Klein, SalesNexus


    Read this review 270 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles