How to Handle Negative Publicity

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Is There Really No Such Thing as Bad Publicity?

P.T. Barnum once said “There is no such thing as bad publicity,” which is almost as good as Oscar Wilde’s quote that says “There’s only one thing in the world worse than being talked about, and that is not being talked abou… Read more

50 Benefits of Publishing Press Releases

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Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.”

Benefits of Publishing a Press Release

There are multiple benefits to publishing a press release, including:… Read more

There’s No Such Thing as Bad Publicity: The Biggest PR Myth of All

When a Boeing airplane’s door blew off mid-flight, when CrowdStrike crashed millions of computers worldwide, when Mattel accidentally linked children’s toys to adult websites—do you think these companies celebrated that media coverage? The enduring myth that “any publicity i… Read more

7 Ways to Push Negative Search Results Off the First Page

Online shoppers have become pretty smart. Before making a purchase with a new company, many shoppers will perform a quick Google search of the company to make sure they’re legitimate. Most people won’t go past the first page of the search results, so it’s those top 10 results that are m… Read more

PR Defensive Playbook: When Crisis Strikes, Will You Be Ready?

For most of us, the word “crisis” brings to mind something on the scale of Hurricane Katrina or September 11th. For businesses and the public relations professionals who advise them, a crisis can be anything from a disgruntled customer or former employee to a product recall, nasty blog post … Read more

The True Cost of Bad Publicity

It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. … Read more

Public Relations Role Models: What You Can Learn From Pro Athletes

By now we all know it’s rarely worthwhile to hold up professional athletes as role models. While athletes still rank as popular heroes for kids, we’ve definitely seen a shift in the past decade to more traditional role models — teachers, doctors, etc. But one arena where it is worth loo… Read more

Public Relations Basics: Avoiding Press Leaks and Fixing Mistakes

In the world of public relations, press leaks can be damaging affairs. Sensitive internal information being sent to journalists can wreck a company’s reputation, cost it customers or clients, or even land it in legal hot water. But how can public relations consultants prevent press leaks, or at l… Read more