1. February 2, 2009

    Disaster Preparation Tips for PR Firms

    On the eve of the year 2000, I was working for an internet company which hosted over 1,000 websites. I was lucky enough not to draw the short straw, which would have meant spending New Year’s Eve 1999/2000 at our hosting center. Back then we were worried about Y2K glitches. These days, terrorist attacks and natural disasters are more likely culprits for causing a company-wide crisis. The following list of disaster preparation tips should ensure your public relations firm can handle a wide range of possible disasters. From computer security to employee security, keeping your PR firm up and running in the wake of disaster could be the difference between having a business and having to look for a new job once the disaster has passed. (Read more…)

  2. February 1, 2001

    Bracing for a PR Season of Discontent

    The summer is coming to a sad end as the devastating impact of Hurricane Katrina is felt across the Gulf Coast. The headlines will, no doubt, be dominated by Katrina-related news for the next few weeks. (Read more…)