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We don't just send your press release. We send you proof of distribution!

January 31, 2012
How to Deal with Comment Trolls on Your Blog

The beauty of running a blog is the interaction you can create with your readers and subsequently your customer base. It’s a way to connect and converse with people you would otherwise never hear from. And as you can imagine, the benefits are numerous. (Read more…)
January 30, 2012
7 Common Proofreading Mistakes in Press Releases

It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage. (Read more…)
January 3, 2012
What to Do When Someone Steals Your Blog Content

Running a blog for your business takes time. Posting relevant content requires brainstorming, researching, and a lot more. That’s not to mention all the countless revisions your work must go through. It’s a tough, time-consuming process. (Read more…)
May 19, 2011
5 Press Release Writing Mistakes that Will Out you as a Rookie

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automatically know you’re a rookie! So to avoid looking like a total noob, do your best to avoid these five damaging goofs. (Read more…)
October 18, 2010
Are You a Whiny PR Pro?

As a PR pro, you’re in a constant battle to get media coverage for your clients. And as you undoubtedly know by now, things don’t always go your way. Maybe your story got cut at the last minute by the editor, or maybe a quote that mentioned one of your clients got slashed from the story. It sucks, but it’s just part of this crazy business we’re in. (Read more…)
August 3, 2010
Apologizing: How You Say It Matters

There’s an old saying that goes, “It’s not what you say; it’s how you say it.” And when it comes to corporate apologies, this saying has a lot of truth to it. Sure, you need to make sure your apology has the right words, but even the best-written apology will be a total flop if it’s not delivered properly. (Read more…)
June 30, 2010
You Can’t Just Delete Online PR Gaffes

In this new online age where everyone is Tweeting, blogging, Facebooking (okay, I made that word up), and otherwise engaging online, the risk for PR gaffes is at an all time high. All it takes is one stupid Tweet or one ill-advised blog update for you to put your brand smack dab in the middle of a PR crisis. (Read more…)
March 1, 2010
How to Apologize When Your Company Screws Up

Between Tiger Woods and Toyota, there’s been quite a bit of apologizing going on lately, and while ideally you never want to be in a position where you have to say you’re sorry, the good news is studies have shown that customers who receive a sincere apology are actually pretty likely to reconcile with the company. (Read more…)
February 15, 2010
Top Tips for Proofreading Your Press Release

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the process a little bit easier. (Read more…)
February 2, 2010
The Dos and Don’ts of Press Release Writing

When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.” (Read more…)

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