Finding the Best Way to Say “Oops, Our Bad”
Apologizing is never an easy thing to do. Even if it comes quickly to you, being humble and accepting blame is still a tough thing to swallow. After all, you have to admit that what you did was not only the wrong thing to do but so wrong it hurt someone physically, mentally, or spiritually. When you think about i… Read more
Running From Success
Do you ever feel like success is running away from you? I know I occasionally feel like true success is just out of reach. This is usually a result of setting my goals way too high and not knowing what I want at the time. When I re-evaluate what I’m actually reaching for suddenly I realize just how well I’m really … Read more
4 Apostrophe Mistakes to Avoid
Apostrophes are tricky things for many people. I see them misused all the time, in blog posts, press releases, marketing materials, etc. And while you might think a misused apostrophe is nothing to call the grammar police over, I beg to differ. Misusing an apostrophe can change the meaning of words and an e… Read more
How to Be Good at Breaking Bad News
If you run a business, you’re eventually going to find yourself in a situation where you have to deliver bad news. Maybe you have to lay off some employees, or perhaps your company has made a huge mistake that has put you smack dab in the middle of a PR crisis. Whatever the situation, you have to realize that the… Read more
A Simple Guide to Asking the Media to Run a Correction
You Can Ask for a Correction
Congratulations! Your company got some media coverage. Maybe you’re featured on a popular industry blog, or maybe you even got your story in print in your local newspaper or in a magazine. But wait a second. What’s that? Did they spell your name wrong? Or wait … did they really get … Read more
7 Common Proofreading Mistakes in Press Releases
It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage.
But then you reread it. And guess what? You notice you made all … Read more
5 Press Release Writing Mistakes that Will Out you as a Rookie
Don’t Make These Press Release Mistakes
When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more
Apologizing: How You Say It Matters
There’s an old saying that goes, “It’s not what you say; it’s how you say it.” And when it comes to corporate apologies, this saying has a lot of truth to it. Sure, you need to make sure your apology has the right words, but even the best-written apology will be a total flop if i… Read more
How to Apologize When Your Company Screws Up
Between Tiger Woods and Toyota, there’s been quite a bit of apologizing going on lately, and while ideally you never want to be in a position where you have to say you’re sorry, the good news is studies have shown that customers who receive a sincere apology are actually pretty likely to reconc… Read more
Top Tips for Proofreading Your Press Release
When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the … Read more