>> Download the Eight Secret Myths PR Firms Don't Want You to Know <<
 
  1. July 3, 2009

    Twitter … #News Breaks @ the Speed of #Rumor

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    Last week, Michael Jackson died. I happened to be on Twitter (follow me at http://twitter.com/ereleases) and saw the rumors unfold. A Google search and Google News search yielded nothing … yet. TMZ broke the story, being the first “official” news outlet to confirm the rumors. Then the floodgates opened … but at a rate measured in blocks of minutes and hours. It took a while for the reputable media to catch up. On Twitter the news unfolded in real time. (Read more…)

  2. June 25, 2009

    Michael Jackson Has Died, Let the Media Circus Begin

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    Michael Jackson has passed away.  Great artist. Troubled man. Always felt he had another comeback left in him. Turns out I’m wrong. (Read more…)

  3. December 16, 2008

    Public Relations and Entrepreneurs: The Perils of Personality PR

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    Public relations professionals working with entrepreneurs often find themselves in a bind. Do you pitch the idea or the person behind the idea? It’s easy to see an entrepreneur’s backstory as a ready-made angle when it comes to drumming up publicity. But a public persona can quickly become tarnished, and personality PR can often lead to avoidable headaches. (Read more…)