message

June 28, 2010
What is Your True Message?

The other day, I was watching an episode of a competition reality show called The Next Food Network Star. On the show, contestants compete for the chance to have their own cooking show on the Food Network. One of the most important factors that contestants are judged on is their message/identity. The contestants need to be able to pitch the exact type of show they want to do. (Read more…)
January 20, 2010
25 Tips from 25 PR Experts

I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. (Read more…)
December 15, 2008
Public Relations and Blogs: Controlling the Message

An era when data can be sent and received outside of traditional media outlets–via blogs, email, instant messaging, text messaging, camera phones, etc.–has created an atmosphere where truth is the prize. Those in the public relations industry must delicately balance the public’s right to know and a client’s right to direct its own message. And yes, there are ways to walk this internet-era tightrope successfully. (Read more…)

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