How Long Should a Press Release Be? The Ultimate Guide

Yet thousands of others have written releases for their companies and non-profits. When you are writing a press release, you have to write one that stands out from the re… Read more

Press Releases: DIY or Hire an Expert?

Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. You could save yourself valuable time and energy by working with a prof… Read more

Writing a Press Release in 2026: A Complete Guide for Beginners

Are you looking to promote your business in ? 2020 was a tough year for most of us, but it also helped birth many new businesses. looks to be a bright year ahead for getting the word out there on your business.

One of the best ways to promote your brand is by writing a press release. A press release is a short statem… Read more

What Is a Newswire Service and How Is It Used?

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Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people, you’re in the right place.

In this article, we will cover how a newswire relates to press release distribution, the benefits, and costs. 

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The Art of Storytelling on Social Media

It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there?… Read more

Is Your Client an Idiot?

Short answer: Yes.

Long answer: Probably.

I don’t know if the heat is getting to people or what, but lately I’ve been hearing some horror stories from PR people about their clients. In every case I’ve analyzed the PR person has been right and the client has been woefully wrong. Unfortun… Read more

Public Relations Tips for Small Town Folks

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When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a phone in the other, and driving downtown in the big city with music blaring. While some of that is undoubtedly true (where’s my phone and latt… Read more

Micro vs. Macro Blogging – Which is Better?

You know what blogging is, but do you know the difference between macro and micro blogging? While it seems like it’s just about the size of the message, there’s much more to it than that. The types of messages and what they convey about your business can vary quite a bit depending on the medium used.

People typ… Read more

Differences Between Writing a Press Release and a Blog

Writing is writing, right? You sit down, bang your head on the desk for a while, and eventually you come away with something that resembles properly formed sentences. While there is some truth to this (especially the head banging part), it would be unwise to pretend that the process of writing a press relea… Read more

Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt?

If you enjoy having a beer now and again, you’ve probably noticed that more and more craft beers have been crowding store shelves in recent years. Long gone are the days when Budweiser and Miller were among your only choices for a nice, cold beverage. These days, the craft beer scene has taken off, and small, … Read more