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December 21, 2009
A Collection of Must-Have Online Reputation Management Tools

Everything you do – from the customer service you provide to the press releases you send out – is done to help build a positive reputation so you can attract more business. Unfortunately, all it takes is a Tweet or a blog post from an upset customer to damage your reputation. (Read more…)
December 15, 2008
Public Relations and Blogs: Controlling the Message

An era when data can be sent and received outside of traditional media outlets–via blogs, email, instant messaging, text messaging, camera phones, etc.–has created an atmosphere where truth is the prize. Those in the public relations industry must delicately balance the public’s right to know and a client’s right to direct its own message. And yes, there are ways to walk this internet-era tightrope successfully. (Read more…)
March 29, 2001
Who is to Blame?

Like millions of other Americans I tuned into the series finale of “The Sopranos” on Sunday night. It was not a huge deal for me because I’ve only seen the past two seasons of the show, something that would have never occurred without video-on-demand or a digital video recorder. Still, I was intrigued to see what happened and knew that if I ignored the show I would be left out of the water cooler conversation on Monday. (Read more…)

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