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October 4, 2010
How to Build a Strong Media List to Maximize Your Coverage

It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of course, the first step is to build a strong media list. (Read more…)
August 18, 2010
Why You Shouldn’t Answer Reporters’ Questions by Email

Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters. (Read more…)
May 13, 2010
9 Things You Should Have in Your News Room

If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website. The newsroom is a page specifically designed for the media, where they can get more information on your company to help build their story. (Read more…)
April 27, 2010
Top Reasons to Target Smaller Local Media Outlets

You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to? (Read more…)
February 4, 2010
How to Harness Twitter for Public Relations

When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)
January 20, 2010
25 Tips from 25 PR Experts

I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. (Read more…)
December 11, 2009
Top 7 Media Relations Mistakes

In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. (Read more…)
November 20, 2009
Best, or at Least Better, Practices for Blogger Relations

With the rise of social media, blogger relations are getting some serious press. That, and the fact that newspapers across the country are closing up their printing presses and publishing primarily online. What does that mean for those of us who conduct media relations for a living? (Read more…)
November 10, 2009
21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry. (Read more…)
May 18, 2009
Media Tips from a Public Relations Veteran

I wasn’t surprised to lear Jeff Battcher was once an athlete. As the Director of Media Relations for BellSouth, Battcher often had to display the grace and skill that we’ve come to expect from athletes. Whether it’s taking a handoff and plowing through the pile to score a touchdown with a journalist or coming out of the bullpen and putting out a fire, Battcher’s job required he patience of a veteran athlete, if nothing else. (Read more…)

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