The worldwide public relations market is expected to register an annual compound growth rate of 10.2% in 2021. The massive…
Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just…
John Steinbeck, author of the Pulitzer Prize-winning novel The Grapes of Wrath, once said, “Your audience is one single reader….
It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media…
Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used…
If you’re serious about getting media coverage for your company, one of the first things you should do is build…
You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some…
I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and…
In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger,…
You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But…