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October 4, 2010
How to Build a Strong Media List to Maximize Your Coverage
It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of course, the first step is to build a strong media list. (Read more…)
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December 5, 2008
Success Tips for Small Public Relations Departments
With the ailing economy and tighter corporate budgets, public relations is often the first department to feel the pinch. Public relations departments are often forced to scale back their efforts, or continue existing efforts with reduced staff. The following tips will help small public relations departments weather tough times–and enjoy prosperous ones, as well. (Read more…)