PR Freak Outs: Keeping Calm When Dealing With Reporters

There’s really nothing funnier than a PR person freaking out. If you’re a journalist, that is. Public relations folk and journalists are very similar. Where journalists and PR people freak out is where the difference between the two beasts really becomes noticeable. Journalists freak out at editors for any number of reasons (think unreasonable deadlines or expectations). People in the public relations industry tend to freak out, well, a lot. (Read more…)