media interviews

January 5, 2009
Meet the Press: Tips for Your First Media Interview

Congratulations! Your start-up company’s ready to announce its first product. Or maybe you’re handling a competitive announcement from one division of a huge corporation. Or maybe you’re somewhere between big business and entrepreneurship. Whatever the size of your organization, you’ve moved into the public relations stage. Let’s assume everything is ready: press list, press release, booth reserved at key trade shows. You’re good to go, right? Wrong. Because unless you and your staff are prepared for the series of media interviews that are (hopefully) about to ensue, you could be setting yourself up for disaster. (Read more…)
January 2, 2009
Taking Your Public Relations Strategy National

It’s not difficult for a company with a small public relations department to attraction attention from local media. You might not think that same small company –- or even a small company without an in-house public relations department –- could also also attract attention from regional, national, and even international media outlets. But it’s easier than you might have assumed. The following tips can help you –- or your outside public relations firm — launch your company into the national spotlight. (Read more…)
December 31, 2008
Turn Your Public Relations Clients into Media Experts

If you want to maximize a public relations client’s chances for good publicity, you may have to ask them them curb their sales pitch. A client’s desire to push a product or service in a press campaign is often the most effective way to get press releases ignored by journalists. Public relations consultants can ruin relationships with editors and producers, and your client’s credibility may become suspect. (Read more…)
December 1, 2008
PR Freak Outs: Keeping Calm When Dealing With Reporters

There’s really nothing funnier than a PR person freaking out. If you’re a journalist, that is. Public relations folk and journalists are very similar. Where journalists and PR people freak out is where the difference between the two beasts really becomes noticeable. Journalists freak out at editors for any number of reasons (think unreasonable deadlines or expectations). People in the public relations industry tend to freak out, well, a lot. (Read more…)

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Meet the Press: Tips for Your First Media Interview

Taking Your Public Relations Strategy National

Turn Your Public Relations Clients into Media Experts

PR Freak Outs: Keeping Calm When Dealing With Reporters

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