The Benefits of Hiring a Professional for Your Press Release Writing

press release writingAbout 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Conside… Read more

When is the Best Day and Time to Send a Press Release?

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The Best Time to Send a Press Release

send a press releaseThe best time to send a press release can vary depending on several factors, but here are some good rules of thumb:

  1. Between 8 AM and 10 AM, is best. This timing allows journalists to see your release early in their workday. In our test
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The Ultimate Guide on How to Distribute a Press Release

how to distribute a press release

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. … Read more

How to Guarantee Your Press Release Won’t Be Read

On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it’s likely that eighty percent of those are press releases. The question is: why do I read on… Read more

Build a Stronger Relationship Between PR and Journalism

It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relati… Read more