media coverage

May 10, 2010
Easy Ways to Repurpose Your Press Releases

During the month of April, everyone was focused on going green. With Earth Day, there were the usual conversations about recycling and reducing waste. It got me thinking. These concepts don’t just apply to physical products. Recycling and repurposing can be applied to everything, even press releases. (Read more…)
April 29, 2010
5 Rules for Getting Your Press Release Noticed

Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd. (Read more…)
April 21, 2010
Do Customers Think Your Company is Stagnant and Outdated?

The Internet has changed the way news releases are used. Sure, it’s still important to send news releases out to a targeted list of journalists because media coverage is still invaluable. But nowadays, your buyers are also reading your news releases. They read them on Google, Yahoo!, news RSS feeds, and even on your website (if you have a news room set up). (Read more…)
April 19, 2010
13 Ways to Position Yourself as a Trusted Resource

Trust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. (Read more…)
April 1, 2010
Public Relations: Not Just the Spin Zone

Ask a stranger in a coffee shop what comes to mind when she thinks of public relations, and chances are she will say something along the lines of “spin” or “covering up a scandal.” And its true that the only time the average person sees a public relations professional is when they are advising a politician or celebrity or apologizing for a corporate screw-up. With that perception firmly in the public eye, it’s easy to see why public relations as a profession has developed a public relations problem of its own. (Read more…)
March 15, 2010
Is it Time to Fire Your PR Agency?

When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need to do their jobs. (Read more…)
March 11, 2010
How to Write a Killer Lead for Your Press Release

The lead is one of the most important pieces of your press release. If it isn’t strong, you’ll lose the interest of your readers, and they won’t waste any time reading the rest of your press release. As a result, your release won’t get picked up, so you won’t get any media coverage. (Read more…)
January 15, 2010
7 Habits of Highly Effective PR Magnets

PR Magnets. They’re the people who always seem to be successful in getting major media coverage for their clients. While some bitter PR pros like to call PR magnets “lucky”, the truth is it’s no coincidence that these guys (and gals) are able to get good coverage time and time again. (Read more…)
January 4, 2010
5 Reasons Your DIY PR Campaign is Failing

With the economy forcing many businesses to cut costs wherever possible, a growing number of companies are stretching their dollar by handling their own PR rather than hiring a firm. And while you can certainly be successful with DIY PR, it’s almost always challenging. (Read more…)
December 3, 2009
Earning Media Coverage Always Trumps Wanting Media Coverage

The big difference between people who get media coverage and those who don’t is that those who do have something to say that others (their target audience) are interested in. There is a very common tendency – we all suffer from it – to assume that if we’re interested and excited about what we have to say, others will certainly be too. Well, sometimes they’re not. (Read more…)

« Previous Page

Easy Ways to Repurpose Your Press Releases

5 Rules for Getting Your Press Release Noticed

Do Customers Think Your Company is Stagnant and Outdated?

13 Ways to Position Yourself as a Trusted Resource

Public Relations: Not Just the Spin Zone

Is it Time to Fire Your PR Agency?

How to Write a Killer Lead for Your Press Release

7 Habits of Highly Effective PR Magnets

5 Reasons Your DIY PR Campaign is Failing

Earning Media Coverage Always Trumps Wanting Media Coverage

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