1. October 4, 2010

    How to Build a Strong Media List to Maximize Your Coverage

    It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of course, the first step is to build a strong media list. (Read more…)

  2. August 16, 2010

    5 Tips for Getting Reporters to Read Your Emails

    It’s pretty simple really. If reporters don’t open and read your emails, you won’t get the media coverage you desire. It doesn’t matter how great your press release is or how compelling your story might be. If the email doesn’t get read, your story dies. (Read more…)

  3. August 9, 2010

    How to Create a Media Kit

    “Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking about? (Read more…)

  4. July 23, 2010

    7 Tips for Maintaining Relationships with the Media

    Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this increases your chances of getting the media coverage you so desire. (Read more…)

  5. July 14, 2010

    Using Contests to Promote Your Business

    According to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing environment. For your business, this means finding new, engaging ways to cut through the clutter, stand out from the crowd, and get your customer’s attention. (Read more…)

  6. July 13, 2010

    The Dangers of Sending Too Many Press Releases

    In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your stories. The leaky faucet approach requires consistency and a high volume of quality press releases. (Read more…)

  7. May 27, 2010

    7 Important Benefits of Press Release Distribution

    I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated. (Read more…)

  8. May 10, 2010

    Easy Ways to Repurpose Your Press Releases

    During the month of April, everyone was focused on going green. With Earth Day, there were the usual conversations about recycling and reducing waste. It got me thinking. These concepts don’t just apply to physical products. Recycling and repurposing can be applied to everything, even press releases. (Read more…)

  9. April 29, 2010

    5 Rules for Getting Your Press Release Noticed

    Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd. (Read more…)

  10. April 21, 2010

    Do Customers Think Your Company is Stagnant and Outdated?

    The Internet has changed the way news releases are used. Sure, it’s still important to send news releases out to a targeted list of journalists because media coverage is still invaluable. But nowadays, your buyers are also reading your news releases. They read them on Google, Yahoo!, news RSS feeds, and even on your website (if you have a news room set up). (Read more…)

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