media coverage

December 10, 2008
Preparing a Press Release? Think Global, Look Local

While today’s small businesses and small public relations firms have a number of economical means to reach national and international media–e-mail, on-line press kits, and press release delivery services, such as eReleases–the pitch will still need to be as good as the product to achieve results. Assuming merit exists for media coverage halfway across the world, crafting a press release around a hometown perspective can detract from a its news value. Even for editors in surrounding towns and cities, success stories about your immediate business community will be of little interest. (Read more…)
December 5, 2008
Success Tips for Small Public Relations Departments

With the ailing economy and tighter corporate budgets, public relations is often the first department to feel the pinch. Public relations departments are often forced to scale back their efforts, or continue existing efforts with reduced staff. The following tips will help small public relations departments weather tough times–and enjoy prosperous ones, as well. (Read more…)
March 21, 2001
The 2008 PR Olympics

The 2008 Summer Olympic Games kick off on Friday in China and most Americans I’ve spoken to couldn’t care less. Even those who I know love the Olympics say they’ll probably watch less coverage this year because of the time difference and their increasingly stressful lives. (Read more…)